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Smart Marketing in North Carolina

The no hire system that follows up, books, and sells while you sleep.

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Executive Strategy in North Carolina Without the Executive Price Tag

$2.56MM
Generated in 2 Years (2021)
2754%
eComm Revenue Growth (2020)
52%
Client Visibility Increase
#1
Amazon Bestseller in 4 Days

The Strategy That Replaces Six-Figure Staff With a System That Doesn’t Sleep, Complain, or Screw It Up

Get steady leads, cleaner conversions, and marketing that runs, even when the calendar's clear and the phone’s off.

Lead Magnets That Convert

Transform your email marketing from ignored to irresistible with strategic lead magnets that convert 3-15x higher.

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Email Copy That Sells

Resurrect your dead email list into a money-printing machine with compelling copy that builds relationships and drives sales.

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Discover what's secretly killing your conversions with our comprehensive marketing audit and strategic recommendations.

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Strategic Marketing Systems

Make your marketing, sales, and operations work together instead of against each other for maximum efficiency.

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Strategy Consultation

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Proven Track Record

$2.56MM generated in 2 years, 2754% eCommerce growth, and Amazon #1 bestseller results. Real expertise, real results.

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Frequently Asked Questions

At Forbes Copy, every answer below is designed to show how strategic marketing leadership turns scattered tactics into focused, revenue-driving systems, so you can make the right strategic move with confidence.

Email marketing is a direct communication channel that allows you to reach your audience with personalized, targeted messages. It's one of the highest ROI marketing channels available, delivering consistent results by building relationships with your customers and prospects. By sending valuable content, promotional offers, and updates directly to subscribers' inboxes, you can drive sales, increase brand awareness, and nurture long-term customer loyalty.

You can leverage email marketing in several ways to boost your website traffic: Content Promotion - Use emails to promote your latest blog posts, guides, or other valuable content. This drives engaged traffic to new pages and increases overall site engagement. Feedback and Research - Send surveys to your subscribers to discover their pain points and interests. This provides valuable insights for creating content that directly addresses your audience's needs. Strategic Outreach - Share high-value, engaging content through email to encourage forwarding and word-of-mouth referrals.

No, sending regular email newsletters won't overwhelm subscribers if you provide consistent value and maintain a reasonable frequency. The key is to ensure your emails include clear, valuable content and lead to relevant resources. Focus on quality over quantity - it's better to send one valuable email per week than daily emails with little substance. Always include easy unsubscribe options and respect your subscribers' preferences.

To create engaging email content that supports your overall marketing strategy: Create Valuable Archives - Organize your best email content in a resource library to provide ongoing value to subscribers. Focus on Benefits - When writing your email copy and subject lines, think about the value you're providing. Use clear language that speaks directly to your audience's needs and interests. Encourage Engagement - Include interactive elements like polls, surveys, or social media sharing buttons to increase subscriber participation and extend your content's reach.

Building an email list requires creating valuable content and strategic opt-in opportunities. Attract potential subscribers by offering high-quality lead magnets such as e-books, checklists, or exclusive webinars in exchange for their email address. This strategy consistently grows your list with engaged prospects who are genuinely interested in what you offer.

To maximize sign-ups from your website, focus on creating a great user experience and offering clear value: Strategic Opt-in Forms - Place sign-up forms in prominent locations, like your homepage, blog sidebar, and at the end of relevant articles. Compelling Incentives - Offer a valuable incentive or 'lead magnet' that is relevant to your audience's interests, such as a discount, a free resource, or exclusive content. Clear Value Proposition - Clearly state the benefits of joining your list. What will subscribers receive? Will they get exclusive tips, updates, or special offers? The more specific you are, the more likely people are to sign up.

A pop-up form can be an effective way to collect email addresses, but it's crucial to implement it thoughtfully to maintain a positive user experience. Use pop-ups that are not overly aggressive, such as: Timed Pop-ups - Appear after a user has been on a page for a certain amount of time. Exit-Intent Pop-ups - Appear only when a user's cursor moves to close the tab. Scroll-based Pop-ups - Appear after a user scrolls through a certain percentage of a page.

Yes, this is a highly effective email marketing strategy. After a customer makes a purchase or uses your service, you can send an automated email campaign requesting a review on platforms like Google, Yelp, or other relevant sites. This proactive approach helps you gather valuable reviews and feedback. Make sure to provide direct links to review pages to make the process as easy as possible for your customers.

The most effective email content for driving engagement is content that provides genuine value: Blog Post Highlights - Send a weekly or monthly newsletter with snippets and links to your latest blog posts. 'How-To' Guides and Tutorials - Promote in-depth guides and tutorials that provide actionable value to your subscribers. Exclusive Content Previews - Offer a sneak peek of upcoming content and link to where users can access the full resource.

Subject lines are crucial for getting your emails opened and driving engagement: Use Relevant Keywords - Incorporate keywords that resonate with your audience and clearly communicate the email's value. Create Curiosity - Use intriguing language or ask questions that can only be answered by opening the email. Personalize - Use personalization tokens (like the recipient's first name) to make the subject line stand out and increase engagement.

Yes, you can and should reuse your email content on your website. This is an excellent way to get more value from your content creation efforts. Consider creating an email newsletter archive on your website, or expanding email content into full blog posts. This approach maximizes your content investment and provides additional value to both subscribers and website visitors.

Email is a great channel for encouraging social shares, which amplifies your content's reach: Include Clear Social Sharing Buttons - Place social media buttons prominently in your emails, especially for valuable content. Ask for the Share - Don't be afraid to explicitly ask your subscribers to share the email or linked content if they found it valuable. Create Shareable Content - The most effective way to get shares is to create content that is inherently valuable and share-worthy.

Your email service provider (ESP) plays a crucial role in your email marketing success. A reliable platform ensures your emails are delivered to inboxes, not spam folders. High deliverability rates mean more people see your emails, leading to better engagement, more clicks, and increased website traffic. Choose an ESP with strong deliverability, robust automation features, and detailed analytics.

You can measure email campaign success using several key metrics: Google Analytics - Use UTM parameters in your email links to track traffic, time on page, and conversion rates from your campaigns. Click-Through Rate (CTR) - A high CTR indicates that your content is compelling enough to drive action. Engagement Metrics - Look for increased website engagement, longer time on page, and higher conversion rates from email traffic.

Email newsletter archives are valuable resources that extend the life of your content. When creating archives on your website, organize them by date or topic for easy navigation. This provides additional value to visitors and gives non-subscribers a taste of what they're missing. Well-organized archives can serve as a content library that continues to drive engagement long after the original send date.

Mobile-friendly design is absolutely critical for email marketing success. Over half of all emails are opened on mobile devices. If your emails are not responsive and easy to read on small screens, subscribers will likely delete them without engaging. Use responsive email templates, keep subject lines short, use large, tappable buttons, and ensure your content is easily readable on mobile devices. This directly impacts your open rates, click-through rates, and overall campaign success.

A Fractional CMO gives you high-level strategy without the full-time cost, building clear growth plans, aligning your team around what drives revenue, fixing hidden leaks in your sales process, and turning scattered efforts into a system that runs without constant oversight.

Agencies sell tactics. A Fractional CMO brings leadership. Instead of chasing trends, you get strategies that are built around your goals, systems that actually talk to each other, and a partner who thinks like an owner and not a vendor.

Clients have seen $2.56M in sales in 24 months, 2754% eComm growth, 52% more visibility, and an Amazon #1 bestseller in under a week. While results vary, the goal is always the same: scalable, profit-focused growth built on strategy that sticks.

I work with service businesses, eCommerce companies, and B2B organizations that want to scale strategically. My expertise spans email marketing, sales systems, brand positioning, and revenue optimization. If you're generating revenue but struggling with scattered tactics or team alignment, we're likely a good fit.

Consultant ($4,000/month) provides strategic guidance with 2 monthly calls and email support. Collaborator ($7,500/month) adds weekly calls, KPI dashboards, and go-to-market strategies. Co-Pilot ($10,000/month) includes on-site collaboration, implementation hours, and direct access via Slack/Signal. All require 3-month minimums.

Real strategic transformation takes time. In the first month, we assess and plan. Month two, we implement systems. Month three, we optimize and measure results. Anything shorter doesn't allow enough time to create meaningful, sustainable change in your marketing systems.

For Consultant and Collaborator tiers, travel and lodging are billed separately when on-site visits are needed. The Co-Pilot tier includes one monthly visit (3 days) with travel and lodging built into the price. All travel is arranged efficiently to maximize value.

Yes! I also provide copywriting, web creation, SEO monetization, Skool course creation, book publishing support, and authority asset creation. These are available as add-on services or standalone projects, depending on your needs.

We begin with a strategy call to understand your business, current challenges, and goals. I'll assess your marketing systems and team dynamics, then recommend the best service tier for your needs. Once we're aligned, we kick off with a comprehensive 90-day growth roadmap.

I'll need access to your current marketing data, team structure, existing processes, and financial goals. We'll review your current systems, identify gaps, and understand your team's capabilities. The more transparent you are about challenges, the faster we can create solutions.

Each tier comes with set call frequency: Consultant includes 2 monthly calls, Collaborator includes weekly calls, and Co-Pilot includes bi-weekly strategy sessions with private access. Email support is included across all tiers, with responses typically delivered within 2–4 business days.

We can adjust your service tier during our engagement if your needs evolve. Many clients start with Consultant to establish strategy, then upgrade to Collaborator or Co-Pilot as they're ready for more intensive implementation and support.

I'm based in Greenville, NC, but work with clients nationwide. Most strategy work is done remotely via Zoom, with on-site visits available for higher-tier packages or when needed for implementation. Geographic location doesn't limit our ability to create strategic impact.

I work with clients across multiple time zones and am flexible with scheduling. Strategy calls can be arranged during business hours that work for both parties, and email support maintains consistent 24-48 hour response times regardless of location.

Yes, I work with international clients, particularly English-speaking markets. The strategic principles of marketing alignment, system optimization, and revenue growth translate across markets. We just need to account for time zone differences and cultural market considerations.

My goal is your success, and I stand behind my work. If you're not seeing the strategic value promised, we'll work together to adjust the approach. While there's a 3-month minimum commitment, I'm committed to ensuring you see clear progress and value from our engagement.

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